Advertising influences on young children’s food choices and parental influence.

Auteur(s) :
Ferguson CJ., Munoz ME., Medrano MR.
Date :
Oct, 2011
Source(s) :
Adresse :
Texas A&M International University, Laredo, TX.

Sommaire de l'article

OBJECTIVE: To evaluate whether advertising for food influences choices made by children, the strength of these influences, and whether they might be easily undone by parental influences.

STUDY DESIGN: Children between 3 and 8 years of age (n=75) were randomized to watch a series of programs with embedded commercials. Some children watched a commercial for a relatively healthy food item, the other children watched a commercial for a less healthy item, both from the same fast-food company. Children were also randomized either to receive parental encouragement to choose the healthy item or to choose whichever item they preferred.

RESULTS: Results indicated that children were more likely to choose the advertised item, despite parental input. Parental input only slightly moderated this influence.

CONCLUSION: Although advertising impact on children's food choices is moderate in size, it appears resilient to parental efforts to intervene. Food advertisements directed at children may have a small but meaningful effect on their healthy food choices.

Source : Pubmed