Effect of the exposure to tv food advertisements on the consumption of foods by mothers and children.
Sommaire de l'article
Foods advertised were recorded in two TV Mexican channels and studied the association with the ones consumed by mothers and children. A total of 365 mothers and their children were assessed. A positive correlation was observed between the food advertisements that the mothers recalled and the frequency of TV food advertisements (Rho = 0.44, p = 0.03). A positive correlation was found between the frequency of the foods advertised on TV and the consumption of these by the mothers (r = 0.73, p = 0.0001) and their children (Rho = 0.66, p = 0.0001). These results suggest that TV advertisement influence the food choices of mothers and children.