Evaluation of a social marketing campaign targeting preschool children.

Auteur(s) :
Anderson JE., Bellows LL., Johnson SL., Beckstrom L.
Date :
Jan, 2007
Source(s) :
Am J Health Behav.. #31:1 p44-55
Adresse :
Department of Pediatrics, University of Colorado at Denver and Health Sciences Center, Denver, CO 80262, USA. susan.johnson@uchsc.edu

Sommaire de l'article

OBJECTIVES: To determine the effectiveness of a pilot social marketing program to increase preschoolers’ willingness to try new foods.

METHODS: Four Head Start centers participated (2 experimental, 2 control) in a study using a quasi-experimental design. Experimental sites received a 12-week intervention developed using social marketing techniques. The program was evaluated via preference assessments, classroom observations, and teacher surveys. RESULTS: Increased preference for and willingness to try new foods were observed in children from the experimental sites (P<0.05). The program was positively received by Head Start staff.

CONCLUSIONS: A social marketing campaign is an effective method to reduce children's neophobia.

Source : Pubmed
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