Exploring the Association between Television Advertising of Healthy and Unhealthy Foods, Self-Control, and Food Intake in Three European Countries.

Auteur(s) :
Absetz P., Baban A., Giese H., Schupp H., Renner B., König LM., Taut D., Ollila H.
Date :
Nov, 2014
Source(s) :
Appl Psychol Health Well Being.. # p
Adresse :
University of Konstanz, Germany. helge.giese@uni-konstanz.de

Sommaire de l'article

Building upon previous results, the present study explored the relationship between exposure to unhealthy and healthy food TV commercials, trait self-control, and food intake.

In total, 825 Finns (53% female), 1,055 Germans (55% female), and 971 Romanians (55% female) aged 8-21 reported advertisement exposure, self-control, and food intake.

Altogether, participants indicated higher exposure to unhealthy compared to healthy food advertisements (F(1, 2848) = 354.73, p < .001, partial η2  = .111). Unhealthy food advertisement exposure was positively associated with unhealthy food intake (all β ≥ .16, p < .001). Healthy food advertisement exposure was positively associated with fruit and vegetable consumption (β = .10, p < .001). Self-control was associated with higher consumption of healthy (β ≥ .09, p < .001) and lower consumption of unhealthy foods (all β ≥ -.11, p < .001). Yet, findings of advertising and self-control were mainly independent (interactions: β ≤ |.07|, p ≥ .002).

Even though the results suggest that healthy advertisement exposure and self-control might be beneficial for children's and adolescents' diet, self-control might be insufficient to alleviate the positive relationship between unhealthy food advertising and unhealthy eating.

Source : Pubmed