Health and nutrient content claims in food advertisements on hispanic and mainstream prime-time television.

Auteur(s) :
Austin SB., Byrd-bredbenner C., Abbatangelo-gray J.
Date :
Déc, 2008
Source(s) :
J NUTR EDUC BEHAV. #40:6 p348-54
Adresse :
Ogilvy & Mather, New York, New York, USA. [email protected]

Sommaire de l'article

OBJECTIVE: Characterize frequency and type of health and nutrient content claims in prime-time weeknight Spanish- and English-language television advertisements from programs shown in 2003 with a high viewership by women aged 18 to 35 years. DESIGN: Comparative content analysis design was used to analyze 95 hours of Spanish-language and 72 hours of English-language television programs (netting 269 and 543 food ads, respectively). MAIN OUTCOME MEASURES: A content analysis instrument was used to gather information on explicit health and nutrient content claims: nutrition information only; diet-disease; structure-function; processed food health outcome; good for one’s health; health care provider endorsement. ANALYSIS: Chi-square statistics detected statistically significant differences between the groups. RESULTS: Compared to English-language television, Spanish-language television aired significantly more food advertisements containing nutrition information and health, processed food/health, and good for one’s health claims. Samples did not differ in the rate of diet/disease, structure/function, or health care provider endorsement claims. CONCLUSIONS AND IMPLICATIONS: Findings indicate that Spanish-language television advertisements provide viewers with significantly more nutrition information than English-language network advertisements. Potential links between the deteriorating health status of Hispanics acculturating into US mainstream culture and their exposure to the less nutrition-based messaging found in English-language television should be explored.

Source : Pubmed
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