(Non)regulation of marketing of unhealthy food to children in New Zealand.

Three and a half years ago an editorial in the NZMJ called for restrictions on marketing of unhealthy food to New Zealand children. This paper discusses progress since then. There has been a seemingly relentless documentation of adverse health consequences of the obesity epidemic in the intervening years, increasing evidence that marketing of unhealthy food contributes to the epidemic, growing knowledge about New Zealand children's exposure to marketing of unhealthy food, and evidence of public support to decrease children's exposure to marketing of unhealthy food. Yet there is still a lack of substantive action on the restriction of marketing of unhealthy food to children in New Zealand.