Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the U.S. media markets.

Auteur(s) :
Wada R., Powell LM., Kumanyika SK.
Date :
Juil, 2014
Source(s) :
Health & place. #29C: p124-131
Adresse :
Health Policy and Administration, School of Public Health and Institute for Health Research and Policy, University of Illinois at Chicago, USA. Electronic address: powelll@uic.edu

Sommaire de l'article

Obesity prevalence and related health burdens are greater among U.S. racial/ethnic minority and low-income populations. Targeted advertising may contribute to disparities. Designated market area (DMA) spot television ratings were used to assess geographic differences in child/adolescent exposure to food-related advertisements based on DMA-level racial/ethnic and income characteristics. Controlling for unobserved DMA-level factors and time trends, child/adolescent exposure to food-related ads, particularly for sugar-sweetened beverages and fast-food restaurants, was significantly higher in areas with higher proportions of black children/adolescents and lower-income households. Geographically targeted TV ads are important to consider when assessing obesity-promoting influences in black and low-income neighborhoods.

Source : Pubmed
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