Infographic – Nudges : relying on pleasure to encourage healthier food choices

Designed to influence our daily behavior, nudges are tools that provide discreet incentives. In the food field, nudges mostly involve systems that provide information to consumers. Different types of nudges exist : behavioral, affective and cognitive. A comparison of the effectiveness of these different types of nudges shows that the most effective are those that call for action (such as offering ready-to-eat fruit and vegetables, tableware showing portion sizes, etc…). Then come nudges based on feelings – the emotional dimension associated with diet – wich are more powerful than those based on information. Thus, the research works of Pierrz Chandon et al.’s encourage us to reconsider the use of food nudges, focusing on pleasure and on all the tools that make daily life easier for consumers.